Vision and Mission

New Vision and Mission for africon GmbH
After six years of existence, africon’s long-term strategy was reviewed. That was done at the beginning of 2017, including the consultancy of an external specialist. The new vision of the company is: ‘Bridging Potentials’.

Bridging for us means building bridges – with Africa, the rest of the world and within the continent. We connect companies, ideas, projects as well as people and offer them a bridge to develop their potentials together in cooperation with us.

We believe in the African potential. These potentials are in the connection to and from Africa as well as within the continent. Potentials are defined for us as all possibilities to create an added value. Those can be personal as well as financial added values. With enthusiasm, we search, discover and promote these potentials.

The mission of africon as a company and each member of the team is to become the leading European consulting company delivering solutions for Africa to companies worldwide by 2030.
Our first step will be achieved in 5 years as a short-term goal. In 2022, we strive to be a leading European consulting company delivering solutions for Africa to companies in our key markets. Our solutions include market research, developing strategies and local implementation with our representations in key African markets. Using our networks and hands-on approach we create tailor-made solutions together with our customers. Our added value is the reduction of time, costs and risk.

Our staff is highly motivated. They are the trusted partners of their customers. The international and local teams are specialized and understand the African markets. A key factor of motivation is our company culture.

Our owners take an active role in the business. We grow constantly, profit oriented and are financially independent.

This is how we bridge potentials.

To help German small and medium-sized enterprises (the “Mittelstand”) enter the African markets, the BRS [...]

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