Your Africa strategy should be as individual as your company.

We develop market strategies for our clients and support their implementation. What exactly we can do for you depends on your starting point and your desired goal. Generally, we can help you identify promising target markets, understand markets in detail (market size, partner identification, country strategies, pricing, etc.), and help you become more active in them.

Practical approach (“hands-on”):

Data on African markets is difficult for many of our clients to obtain. We are able to obtain information, data and insights locally at market level through our own strong teams on the ground. This helps our clients gain insights directly from the markets, firsthand, rather than relying on incomplete or inaccurate secondary information.

Extensive local experience:

Without their own large local facilities and experience, many of our clients are unsure how to approach the markets. We have been operating in our field for over 15 years. During this time, we have accumulated a wealth of experience, networks, and market know-how that we can leverage to benefit our clients.

Focus on Africa:

Africa is a different place than other regions and is inherently very diverse. We work daily in these different environments and have found solutions for many of the challenges our customers face on the ground.

No, we do not act as commission agents, nor do we buy products to resell them in Africa or vice versa.

We can implement customer projects across the entire continent.

We have our own teams in Nigeria, Kenya, Ghana, Tanzania, and South Africa. We cover other markets either through travel or through local research partners.

We do not cover the Middle East, Asian countries, or other parts of the world.

Yes, we can help you understand the requirements, who the local stakeholders are, how to register different products locally, etc. However, we are not lawyers and may be referred to them by our local networks at some point.

We operate in a wide variety of markets. A breakdown can be found on the references page of our website.

Please note that we also regularly operate in new markets where we can draw on lessons learned from other areas. We would be happy to provide you with references from clients whose industries were previously unknown to us.