Sven Moeller joins africon GmbH as Principal

africon is delighted to add another member, Sven Moeller, to the team as a principal. With our “bridging potentials” philosophy, we have been strengthening our team in Africa. The africon team constitutes professionals with unparalleled skills and experience. Sven Moeller embodies significant long-term Africa working and living experience and will be instrumental in supporting africon in its growth trajectory.

Sven specializes in trade between developed and emerging markets, with 26 years’ experience in African – German bilateral trade in both public & private sectors. His core competencies and responsibilities include industrial plant technology (e.g. petrochemical, mining & marine), public-private partnerships, sub-Saharan Africa market penetration strategies, and diplomatic & political engagements, among others.

Sven holds a Master of Business Administration from Manchester Metropolitan University and attended Strategic Management and Leadership studies at the Chartered Management Institute. He was formerly the Regional CEO of sub-Saharan Africa at ThyssenKrupp AG, the Managing Director at Bow Wave Advisory, and is a Senior Lecturer at the University of Witwatersrand. He has held various leadership positions, including the Elected President of the Southern African German Chamber of Commerce and Industry.

“Emerging markets demand the attention of any corporate mind envisioning growth. Africa certainly captures our imagination but, all too often, trepidation deters action. I aim to foster this curiosity and mitigate risk by creating bespoke and multifaceted expansion strategies for commercial giants, SMEs, and dynamic start-ups alike. Drawing on my over two decades of fostering trade between Germany and sub-Saharan Africa, I continue to serve africon’s clients in honour of their personal, corporate individuality, just as I wished for such support in my early days pondering trade opportunities in Africa. I have travelled, I have failed, I have succeeded, and I have grown. I have created vast networks among dear friends and trusted colleagues from many walks of life across this extraordinary continent – all of which I share with my colleagues and clients demonstrating my great love for this captivating continent which is alive with opportunities”, Sven notes.

We are doing a series titled Overcoming common challenges when creating your 2024 Africa strategy [...]

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