Africa’s automotive market contains excellent opportunities for international companies.
africon recently completed a project for a producer of automotive and industrial components. A key question to gauge the market size for the client was the size of vehicle fleets (vehicles in operation/ VIO) in East Africa. In East Africa, Kenya had the largest vehicle fleet with 1.8 m vehicles in operation.
africon provided the client with a comprehensive overview of the market and clear recommendations on utilizing opportunities locally.