Slide of the Month (SOTM) October. Vitamins & minerals market size of selected countries in Africa

Africa is becoming an attractive market for international companies in the pharmaceutical sector. Africa’s OTC (over-the-counter) medical market is rapidly evolving and it includes various products such as vitamins, minerals, and general OTC medications.

A large, international pharmaceutical company contracted africon for a project. They aimed to develop an Africa strategy, including industry mapping and multi-country prioritisation. Within the project, we also explored the vitamins and minerals segment within the broader OTC market based on project-specific pre-selected countries in Africa.

We found that Egypt, Nigeria, and South Africa are the top three countries for vitamins and minerals in selected markets in Africa. Egypt led with a market valued at USD 514 million, followed closely by Nigeria at USD 475 million. South Africa stood at USD 188 million. Additionally, we provided insights into how the vitamins and minerals segment compares as a percentage of the total OTC market in each country, further aiding the client’s understanding of growth opportunities.

Based on our findings, we offered strategic recommendations tailored to the client’s objectives. We identified high-potential countries for market entry and provided detailed country-specific insights. At africon, we help clients navigate Africa’s diverse and growing markets with expert guidance and actionable intelligence.

What is the potential for you in Africa? If you have any questions, contact us at info@africon.de.

Read previous SOTMs (Slides of the month) here

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At africon, we are excited to announce another step in our journey of growth and [...]

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