Unlock Your Business Potential in Africa.

africon is a management consultancy focusing on Africa.
We advise companies on developing their individual Africa strategies.

Planning and strategy

Country prioritization

Identification of key industries

Assessment of regional trends and influencing factors

Africa Strategy Development

Assessment of growth opportunities

Market entry

Market research

Competitive analysis

Advice on market development

Product feasibility analysis

Identification of market size, growth, and segments

Business development

Matchmaking

Support for business development

Accompanying business and delegation trips

Advice on funding opportunities from donor organizations

Product Feasibility Analysis

Digital marketing and communication strategy

Invest

Strategic analysis

Support in project management

Research and market identification

Partner selection and negotiation support

Financial advice for donor organizations

Develop a successful Africa strategy in 8 weeks.

In 8 weeks., africon delivers a ready-to-launch African market strategy based on data-driven insights, clear country prioritization, and validated partner options (timeline can be adjusted based on market scope, complexity, and research depth).

This gives you the confidence to enter the right African markets and grow there.

Start or grow your business in Africa

We advise your company on your market strategy and create added value by analyzing African markets, developing market entry strategies and introducing you to potential partners, projects and investors.

Furthermore, we implement projects on-site and take care of business development in selected countries until your company decides to work the African markets itself.

What is your realistic sales potential in Africa?

Selected case studies

3 key learnings for German SMEs entering the Nigerian market: inside the Rhineland-Palatinate business delegation

How seven German companies explored Nigeria as a production and...

Customer reference: Netzsch

After africon conducted a full market study, including potential partners,...

Project reference: Bodo Möller Chemie’s success in Africa

At africon, we are frequently asked questions by interested companies,...

200+ global companies trust africon

Vision and Mission

For us, bridging means building bridges to Africa, the rest of the world, and within the continent itself. We bring together companies, ideas, projects, and people so they can develop their potential in collaboration with us.

We define potential  as all possibilities for creating added value. We believe in Africa’s potential, both in connection with other continents and within Africa itself. This can include both personal and financial added value.

Consulting based on genuine on-site experience

Our insights

africon coworking in Bremen: Why our team still meets regularly despite being remote-first

Can a team spread across eleven countries be closer to...

Which African spirits markets should European producers be taking seriously right now?

Plenty of European spirits and wine houses still file Africa...

How automotive spare parts actually reach end customers in Africa

One of the most common requests European parts manufacturers bring...

Secure your Quick Wins in Africa - 2026.

Does your executive board require a data-driven Africa strategy?