africon featured in the HOFFNUNG IST KEINE STRATEGIE podcast

Over the past 11 years, africon advised more than 150 companies on their Africa strategy which motivated Christian Underwood to invite our CEO, Marc-Peter Zander, to a talk about how German companies develop their Africa strategy. In the podcast HOFFNUNG IST KEINE STRATEGIE, Christian and Marc discussed the following questions:

• Where can German medium-sized companies focus today?
• Which regional growth strategies and markets can German medium-sized companies take?
• Is Africa the last great frontier?
• How can you leverage hidden potential for your company with an Africa strategy?

If you would also like to get some insights into our work in Africa, this is an exciting episode to listen to. Explore this and more in the podcast.

You can also consume the podcast in a written form here.

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To help German small and medium-sized enterprises (the “Mittelstand”) enter the African markets, the BRS [...]

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