This month we would like to put emphasis on the cultural differences between Nigerian and German business people. Whereas Nigeria is still very hierachical, Germany has got less power distance. This results in the recommendation for German companies to not send junior staff to Nigeria as this might be interpreted of non seriousness.

Every month africon publishes the most interesting project slide. This months the slide shows a more than 10% growth on razor blades in the top 5 African countries for razor blades being South Africa, Nigeria, Algeria, Egypt and Morocco. This growth is driven by a growing middle class, strong consumer growth and new grooming habits.