To help German small and medium-sized enterprises (the “Mittelstand”) enter the African markets, the BRS Institute at the Bonn-Rhein-Sieg University of Applied Sciences (HBRS), africon GmbH, the Federal Association of Medium-Sized Enterprises (BVMW), and Nexia International released the “Mittelstandsindex Afrika” (SME Index Africa).
Read about it here
The index gives companies a comprehensive overview of African markets at various levels of detail to create awareness of opportunities, risks, and potential starting points for market entry. It thereby provides a vital starting point for companies to develop a structured market entry strategy.
The SME Index Africa was launched for the first time in 2019 at the Bonn-Rhein-Sieg University of Applied Sciences. In cooperation with the Agency for Economic Affairs and Development, it was expanded to include relevant influencing factors in sustainability and made more user-friendly by developing a digital tool.
The SME index attaches great importance to sustainable criteria: 15 of the 25 indicators are based on the three-pillar model of sustainability and provide an overview of the characteristics of the sustainable dimensions in the countries examined. The subpage “Sustainability in the Africa SME Index” provides a well-founded insight into the overarching relevance of sustainable factors as success criteria for economic engagement in Africa.
We are delighted to have contributed to the development of the index. You can already view and start using the index here.
What is the potential for you in Africa? If you have any questions, contact us at info@africon.de.
