The soft drinks market in Kenya comprises of carbonates, water and juices. africon did an analysis for a chemicals manufacturer to understand the industry in depth. One of the key learnings from this project was that Coca Cola dominates this market. Consumers are knowledgeable about the market and there exists a strong brand loyalty. Based on the findings, africon was able to provide an overview on soft drinks manufacturing as an application industry for our client and give strategic recommendations.
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