Slide of the month (SOTM) December. Tractor brands in Nigeria

The slide of the month December illustrates the market shares of different tractor brands in Nigeria which was researched in a large filter project over the past 6 months. The market leader is New Holland with about 20% of the present tractors in the country, followed by John Deere and Mahindra. Different Chinese products also take a big part of 20% on the market and are partly locally produced within a SKD production. As africon GmbH we believe that the market in Nigeria will continue to grow strongly as various initiative programs by the government will drive local production and imports.

Geschrieben von Jean Wandimi

Bremen, Germany 23/02/2024 africon (the top management consultancy with an exclusive focus on Africa) proudly

Read more slides of the month here: