We are doing a series titled Overcoming common challenges when creating your Africa strategy and, in this section, we will be tackling the problem of finding reliable partners.
You can read the previous articles here.
Introduction: Overcoming common challenges when creating your Africa strategy
Problem 1: Lack of information.
The extensive workload of an Africa project often necessitates outsourcing, but companies face hurdles such as insufficient resources, preventing them from dedicating ample time on the ground in Africa. The absence of team members with expertise in Africa compounds this problem. International companies grappling with the challenge of resource scarcity in navigating African markets can employ several strategies.
One effective approach is to leverage outsourcing, tapping into the expertise of external agencies or consultants who understand the African business terrain. Collaborating with local partners or establishing joint ventures will give you access to knowledge on the ground. Investing in workforce development and cross-cultural training for existing team members equips them with the necessary skills to navigate the unique challenges of African markets. Additionally, utilizing technology and digital tools for market research and project management can enhance efficiency and compensate for resource limitations. Engaging in strategic alliances and networks within the target region further expands the resource pool, fostering collaborative solutions to assist you when doing business in Africa.
At africon, we understand the struggle of finding reliable partners, a challenge our vast database and experienced local consultants effectively tackle. Our experts aid in identifying promising markets, contacts and projects and facilitating client activity. We save time and money and mitigate the risks of doing business in Africa.
See our international team here.
