Africa’s sports market offers opportunities for international companies. Our recent multi-country analysis and prioritisation project for a leading global FMCG company in the sports sector revealed crucial insights about the most popular sports across the continent.
Findings showed that football is the number one sport in all African countries. It is the most preferred sport and boasts many followers, making it a significant focus for companies targeting sports enthusiasts. Boxing has a strong following in Ghana and South Africa and is gaining popularity in Nigeria and Zambia. Mixed Martial Arts (MMA) also sees increased traction across the continent. Cricket is also becoming more popular, particularly in Zimbabwe, Namibia, and Kenya. This growth indicates a broader acceptance and engagement with the sport beyond traditional strongholds.
Armed with these insights, our client was able to:
- Understand the sports landscape in Africa
- Prioritize focus countries
- Determine which products to position in the market
We also provided them with comprehensive market analysis and recommendations to help them succeed in the African market.
As you chart your company’s strategy, rest assured that Africa is on your side, ready to provide expert guidance and tailored solutions. Whether you aim to conduct multi-country analysis, enter new markets, identify lucrative projects, or optimize your existing operations, insights are designed to help you set up or grow in Africa.
What is the potential for you in Africa? If you have any questions, contact us at info@africon.de.
