Automechanika Dubai: africon presents new report that signposts opportunity in Africa’s diverse aftermarket parts business

africon produced a new report identifying Nigeria and Kenya as key to unlocking the continent’s automotive aftermarket potential. The paper also covers individual characteristics needed to succeed in each national marketplace. The report points to a resurgence of international interest in the African markets, which boasts one of the world’s fastest-growing populations, with the United Nation’s 2021 population estimates putting Africa at 1.374 billion.

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To help German small and medium-sized enterprises (the “Mittelstand”) enter the African markets, the BRS [...]

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