Lagos, Nigeria’s largest city and one of Africa’s fastest-growing urban hubs, is a dynamic and thriving economic centre. Known for its innovation, scale, and entrepreneurial drive, the city plays a key role in shaping the country’s economy and the region.
Our CEO Marc Zander was recently invited to the podcast “Wirtschaft Welt & Weit: Lagos überrascht deutsche Mittelständler mit Professionalität – Nigeria ist mehr als Öl und Gas” to share practical insights on doing business in Nigeria. At africon, we have implemented 200+ projects in Africa and have the experience, credibility and data. In this episode, Marc offers a clear view of the opportunities and realities on the ground in Nigeria.
In his conversation, he discussed the business climate in Nigeria and the growing interest among German small and medium-sized enterprises (SMEs). This interest may often be coupled with little knowledge about Nigeria. Companies’ first visits mostly paint a picture of vibrant industries.
“What stands out in Nigeria is the energy, openness, and scale of opportunity. It’s a market full of potential for German businesses ready to engage globally.”
– Marc Zander, Founder & CEO, africon
What to look out for in the episode:
- Nigeria overview (economic data, startup scene, film industry, oil & gas industry, etc)
- German companies in Nigeria.
- Which sectors are most promising for German investment and engagement?
Nigeria, with its large and growing population, rising infrastructure needs, and diversified economy, offers significant potential for those looking to expand into West Africa.
Listen to the podcast on these links;
NB: The podcast is in German only
https://plus.rtl.de/podcast/wirtschaft-welt-und-weit-t4tud9689p67v
