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May 2024

Slide of the month (SOTM) May. Mapping the sports market in Africa

Africa’s sports market offers opportunities for international companies. Our recent multi-country analysis and prioritisation project [...]

Sustainability dimensions added to the Mittelstandsindex (SME Index) Africa

To help German small and medium-sized enterprises (the “Mittelstand”) enter the African markets, the BRS [...]

Overcoming common challenges when creating your Africa strategy (Part 2): Lack of information

We are doing a series on Overcoming common challenges when creating your Africa strategy and, [...]

Fast-track your Africa success: Overcome five critical Africa strategy hurdles. (Part 1)

Overcoming common challenges when creating your Africa strategy Over the last two decades, Africa’s markets [...]

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Slide of the Month (SOTM) September. Africa’s sweets and snack market is currently worth $50 billion

africon recently presented at the German Sweets Association Annual Meeting 2024, and we highlighted the [...]